Hotmail was a pioneer in the voyage of information and communications technology. With Hotmail integration on different websites, users can easily make a transaction using their Hotmail account. It was a great online marketing strategy to drive Hotmail traffic to its sister websites for possible conversions. Microsoft was missing a search engine and webmail service in its cloud so after buying Hotmail, it was integrated into all Microsoft-owned products and services. The giant Microsoft brand took Hotmail under its umbrella on Dec 31, 1997, for $500 Million.
Like any other project, Hotmail faced its share of obstacles and backlashes but that didn’t stop Hotmail from maintaining its legacy at the same time competing with its counterparts.
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